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Enrolment intelligence for international schools

Know where your next students will come from.

We connect your marketing, enquiry and admissions data into one view the school owns, so your leadership team can:

  • 01See where your families come from.
  • 02Find where enrolments are lost.
  • 03Know what to fix first.
Arrange a 20-minute conversation See inside the system

Free first conversation · No system access needed · NDA available

Not sure where you stand? Take the 12-question self-check (5 minutes)

One connected view — every family, first click to retention
Market
Awareness
Enquiry
Visit
Application
Offer
Enrolment
Retention
Better data → better decisions → stronger conversion
The family journey

From a first click to an enrolled family, and beyond.

Follow one family through nineteen steps and four stages. Every step is recorded, owned and measured, and the family record builds itself as they go.

ATTRACT · 01 / 19

What the school sees
Family record · in the school's CRMSuksawat family · Grade 3
    Demonstration figures · fictional family
    Inside the system

    What your admissions team and leadership actually see.

    Enquiries, visits, events, messages and survey answers come together in one system the school owns. Choose a screen below to see how it works. The school and families shown are fictional.

    Sample International School · AdmissionsDemonstration data
    Enquiries this term212▲ 18% vs last term
    Average first reply1h 42m4-hour standard met 94%
    Visit show rate78%Reminders at 48h and 4h
    Cost per enrolled student฿8,400▼ 22% as targeting improves

    Enquiries by source

    Each enquiry is recorded with its source, automatically wherever your systems allow

    Events6430%
    Social media4622%
    Website, search4019%
    Referrals2813%
    LINE209%
    Walk-in, phone147%

    Stage-by-stage conversion

    Each percentage is conversion from the previous stage, so the weakest link is visible

    Enquiry212
    Qualified15272%
    Visit booked10468%
    Visit completed8178%
    Assessment6681%
    Offer5786%
    Enrolled4884%

    The biggest drop is from qualified enquiry to booked visit. That is where to act first.

    Demonstration data for a fictional school. Your system is built on your own data and stays in the school's own accounts.

    Family relationship

    Enrolment is the start of the relationship, not the end.

    Keeping a family costs far less than finding a new one, and happy families bring the next ones. So the record does not stop at enrolment. It follows the relationship for as long as the family stays.

    EVERY CONVERSATION

    One shared history

    Admissions, teachers, finance and leadership on one timeline, so a family never has to repeat itself.

    EVERY EVENT

    Engagement you can see

    Open days, parent evenings and school events. A family that stops coming is noticed early.

    EVERY OPINION

    Feedback that is used

    Short surveys in the family's language, saved to the record and added up for leadership.

    EVERY ISSUE

    Nothing left open

    Each question or complaint has an owner and a status. An unresolved complaint is a withdrawal waiting to happen.

    Only the family's interactions with the school are recorded, with consent, in line with PDPA. Nothing outside the school relationship is ever monitored.

    What the records reveal

    AI that finds the patterns your team is too busy to see.

    Once every enquiry, visit and conversation sits in one record, AI analyses the school's own data and brings patterns to the surface. The system suggests; your team decides.

    WHO ENROLS

    Where your students really come from

    Which channels, grades, nationalities and campaigns turn into enrolments, not just enquiries, so the budget follows results.

    Example insightReferrals are 13% of enquiries but 31% of enrolments.
    EARLY WARNINGS

    Families at risk, noticed early

    Families going quiet after a visit, and enrolled families showing signs of leaving: fewer events attended, late payments, an open complaint.

    Example insight6 families flagged this month for a personal call.
    NEXT BEST ACTION

    The right follow-up, at the right time

    The channel, language and time of day each type of family responds to, so follow-up arrives when it is most likely to be read.

    Example insightFamilies who enquire after 20:00 reply fastest on LINE.

    Demonstration figures. Analysis runs on the school's own records, in the school's own accounts. Families are told at first contact how their data is used, in line with PDPA.

    The starting point

    Three questions most schools still answer with assumptions.

    ?

    Why do families choose us?

    ?

    Why do enquirers never enrol?

    ?

    Why do families eventually leave?

    Without those answers, important strategic decisions are based on assumptions rather than evidence. The real challenge is not generating more enquiries — it is understanding which enquiries become students, and why.

    How it works

    Connect. Consolidate. Analyse. Act.

    01 · CONNECT

    Every enrolment signal in one place

    • Website, search and landing pages
    • Social media and paid campaigns
    • Enquiries, LINE and messaging
    • Events, walk-ins and referrals
    • Existing CRM, admissions and history
    02 · CONSOLIDATE

    One family. One record. One journey.

    • Captured automatically where systems connect; the rest logged in seconds
    • Duplicates and channels merged
    • First click to enrolment, tracked
    • Withdrawals and feedback captured too
    • Stored in the school's own system
    03 · ANALYSE

    What happened → why → what next

    • Where the funnel actually leaks
    • Which sources produce enrolments
    • Parent personas and motivations
    • Grade-level and geographic demand
    • AI prioritisation of live leads
    04 · ACT

    Evidence in the hands of your team

    • Weekly priorities for admissions
    • Budget shifted to what converts
    • Messaging matched to real personas
    • Retention risks flagged early
    • Forecasts leadership can rely on

    The system belongs to the school. The data belongs to the school. The intelligence stays with the school.

    40+

    International schools worked with since 2020 through programmes, camps and curriculum support, as Ionia Academy and Robotixar.

    3

    Regions of direct experience — Bangkok, the Eastern Seaboard and Chiang Mai.

    5

    Languages supported across enquiry handling: English, Thai, Chinese, Japanese and Korean.

    Track record

    Twelve months of social media for an international school in Thailand.

    Planned and run by Riccardo Cardano, combining organic content with paid campaigns. Figures from the school's own Meta Business Suite, comparing the first and twelfth month.

    Monthly Facebook reach
    21,000→392,000
    Monthly content interactions
    ~800→~6,000
    Monthly clicks to school pages
    ~200→~1,700
    New Facebook followers per month
    12→84

    Publishing: 63 posts in 28 days, against a median of 23 for comparable pages (Meta benchmark). Reach includes paid campaigns.

    What the data also showed

    The enquiries arrived faster than the school could follow them up. Visibility is not enrolment. That lesson is why every Ionia engagement now starts with the audit.

    Continuity

    Knowledge that survives staff changes.

    Admissions and marketing teams naturally change over time. When information, relationships and experience remain with individual employees, valuable institutional knowledge disappears when those people leave.

    A properly structured system changes this. Every enquiry, enrolment, withdrawal, parent interaction and piece of feedback contributes to a knowledge base the school keeps — so a new admissions officer inherits the record, not a blank page.

    We work with your existing systems wherever practical. Any recommended replacement is agreed with you first.

    How we start

    A free first conversation. A clear scope before you commit.

    STEP 1 · FREE

    A 20-minute conversation

    Your enrolment objectives, targets and current challenges. No cost, no data and no system access needed.

    STEP 2

    An agreed scope and fee

    If it is useful, we propose the 30-day audit in writing, with a clear scope and fee. Under NDA.

    STEP 3 · PAID

    The 30-day audit

    A verified baseline, funnel diagnosis, priority actions and leadership briefing. No obligation to continue.

    Arrange a 20-minute conversationTake the 12-question self-check
    Approach

    Enrolment growth is produced by a system, not by campaigns.

    Marketing is one part of that system. Campaigns amplify what already exists — they do not substitute for it. Investment directed into an incomplete system produces enquiries the school cannot convert.

    The four components

    All four must function.

    A functioning website

    Where most families now begin. If it cannot be found in search, does not load, or does not present a clear way to enquire, the campaign has nowhere to send them.

    A reliable CRM

    Where every enquiry is captured, owned and followed. Without it, families arrive and are lost individually, invisibly, and without record.

    A documented admissions process

    Defined stages, named owners and a response standard. This is what converts interest into enrolment, and it is the stage at which most schools lose families.

    A working feedback loop

    Structured feedback from families who visit, who enrol, and who decline or leave — analysed and fed back into messaging and process. Without it, the same families are lost for the same reasons every year.

    This is why every engagement begins with an audit, and why campaign spend is not recommended until these systems are verified as ready.

    Read the full briefing and take the 12-question self-check →

    What we build

    Automation that answers, records and routes.

    After-hours enquiry handling

    A multilingual assistant trained on your school's own information, with defined scope, escalation rules and handover to a named person. Every conversation written to the CRM as a lead record.

    ENGLISHไทย中文日本語한국어

    Response standards and routing

    Qualification criteria and scoring built and live, routing to a named owner, automatic reminders, and escalation when no reply is sent inside the agreed time. Every enquiry has an owner and a clock.

    One record across every channel

    Working integration between the assistant, the website, the messaging channels and the school's CRM — so a family that arrives by LINE, returns by email and visits on an open day is one record, not three.

    Dashboards leadership can act on

    Enquiries by source, stage-by-stage conversion, time in stage, response times, loss reasons and grade-level position against target — read from live data, not compiled by hand each term.

    Privacy by design

    Anonymous until the family chooses otherwise.

    Anonymous website visitors are never personally identified. Remarketing audiences are behavioural groups — people who viewed the tuition page — not named individuals.

    A family enters the CRM only when they voluntarily provide their details through a form, chat, call or visit. Consent is recorded at that moment, in line with PDPA.

    Market analysis uses only lawfully public information — published reviews, public posts, advertised programmes and published tuition — always in aggregate. It never processes personal information from scraped sources.

    Programme

    We do not build strategy on unverified figures.

    Every engagement opens with an audit, because the internal position must be established before any strategy can be designed responsibly. Each phase that follows is a separate decision — a school is under no obligation to continue beyond the first.

    Phase structure

    Four stages, overlapping where it helps, with a gate at each one.

    PHASE 0
    Days 1–30

    Audit — the verified baseline

    Enrolment, withdrawal and enquiry records reconciled against source systems. Admissions process observed and mapped end to end. CRM and lead handling reviewed. Website, SEO, Google Business Profile and social presence assessed. Competitor comparison in the local market. Interviews with leadership, admissions and marketing.

    What you receive after the first 30 days

    1. A verified baseline. Enquiries, visits, applications, enrolments and withdrawals, reconciled and agreed.
    2. A funnel diagnosis. Where families are lost, at which stage and grade, and why.
    3. Priority actions. 5–10 actions ranked by impact, each with an owner and an estimated effort.
    4. A leadership briefing. A written report plus a presentation to your leadership team.
    QUICK WINS
    Within the first 60 days

    Improvements that start early

    Practical fixes begin as soon as the audit finds them, alongside the later phases rather than after them:

    • Reply standards and a named owner for every new enquiry
    • Visit confirmations and reminders to reduce no-shows
    • A reason recorded for every family lost
    • Fixes to enquiry forms, Google Business Profile and follow-up messages
    PHASE 1
    Starts after the audit · 60–90 days, alongside the quick wins

    Research and conversion strategy

    Named and sized audience segments per priority grade. Four to six documented parent personas built from research, audit and parent interviews. A message matrix of segment × grade band × channel. Campaign concepts with objectives, budgets and one success metric each. A stage-by-stage playbook from enquiry to enrolment.

    PHASE 2
    Approximately 4 months · starts once the CRM is ready

    Automation build

    Design and architecture signed off before any build. Integration across CRM, website, messaging channels and the AI assistant. Testing and tuning through to go-live. This workstream is delivered by us, not advised — and it begins only once the CRM is operational.

    Who gets the CRM ready? If the audit finds the CRM missing or not fit for purpose, the school chooses at the audit gate: we select, set up and migrate it as part of the engagement, or the school's own team does so to our specification.

    PHASE 3
    60 days · after go-live

    Training, manuals and observation

    Training and written operating manuals covering CRM, admissions, automation and reporting. Then a period of observation while the school's own team runs the system in real use, with the manuals updated from what actually happens. The end state is a self-sufficient team.

    Verification gates

    Reported in writing, at every milestone.

    At each gate we report what meets specification and what does not, with an owner and a date for anything outstanding. Nothing is assumed complete because a date has passed.

    Advisory workstreams are stated as such: on strategy and research we specify and supervise, and the school implements. On the automation build we design, build, integrate and deliver ourselves. The distinction is written into the engagement so responsibility is never ambiguous.

    Fees are quoted per engagement and phased, with later phases invoiced only if they proceed. Software licences, supplier costs and advertising budget are contracted and paid by the school directly.

    How we work

    See how the programme runs in practice.

    Weekly

    Market & competitor intelligence

    What changes around your school, verified and interpreted by our team every week.

     Illustrative example

    How an engagement works

    Five stages for a fictional school: what we do, what we need, and what you receive.
    One condition, stated up front

    Campaign results depend on what receives the enquiries.

    A conversion strategy assumes there is somewhere for a lead to arrive, someone responsible for answering it, and a record of what happened. Where the audit finds those missing, we say so before any campaign budget is committed — and we would rather raise it at the outset than discover the foundation is missing halfway through.

    Arrange a 20-minute conversation
    About

    We are not a marketing agency.

    We are a strategic technology and enrolment intelligence partner for international schools. Our role is to help schools transform data into better decisions — and better decisions into stronger parent experiences and sustainable enrolment growth.

    Background

    Since 2020, inside the sector.

    Through Ionia Academy and Robotixar, we have worked with more than 40 international schools across Bangkok, the Eastern Seaboard and Chiang Mai. That work has ranged from after-school programmes and camps to curriculum support and technology and innovation integration.

    It gave us direct exposure to the realities of the international-school environment — and to a pattern we kept seeing. Thailand's international education sector continues to expand: new schools and campuses are opening, existing groups are expanding, and new investors continue to enter the market. The opportunity is there. But sustainable growth is no longer driven by demand alone.

    Every interaction with a prospective family generates valuable information. Whether the first contact comes through Google, Facebook, Instagram, LINE, a website enquiry, an event, a walk-in or a referral, that information can be transformed into insight that improves campaigns, budget allocation and, ultimately, enrolment.

    Principle

    An intelligent enrolment system should tell you why.

    It should not simply report what happened. It should increasingly help the school understand why it happened — and what to do next.

    Confidentiality

    Protected from the first conversation.

    Any school information or data shared with us during an assessment or engagement is treated as strictly confidential and, where appropriate, protected through a formal Non-Disclosure Agreement — ensuring sensitive institutional and operational information remains fully protected.

    Leadership

    Strategy and engineering, in the same room.

    Two disciplines run every engagement: the person who owns the relationship with the school, and the specialist function that builds the system serving it.

    Founder & CEO

    Riccardo Cardano

    Leads every engagement directly, from the opening audit through to handover — the enrolment audit, market research, personas and conversion strategy. Schools deal with the person responsible for the work, not an account manager between them and it.

    Ionia Academy | Robotixar Academy · working with international schools in Thailand since 2020.

    riccardo@ioniaacademy.com
    LinkedIn profile ↗
    Technical delivery

    Marketing AI & Automation

    The technical side of the system is owned by a dedicated specialist: the multilingual AI assistant, its training on the school's own information, the routing and escalation rules, and the integration that keeps one family record across website, LINE, email and CRM.

    The same discipline covers how campaign and enquiry data is measured — source attribution, audience segments and the dashboards leadership reads. The strategy is only as good as the instrumentation underneath it.

    Automation architecture, CRM integration and AI systems, built and delivered in-house rather than outsourced.

    Insight · Enrolment briefing

    Before the campaign.

    The four foundations a school needs in place before marketing spend can turn into enrolments, and a 12-question self-check to see where yours stand.

    Riccardo Cardano · Founder & CEO, Ionia Academy · 6 min read

    The request we sometimes decline

    Sometimes the right answer is: not yet.

    Schools sometimes ask us to run a campaign for a year group that is under target. It is a reasonable request. The numbers are behind, the term is moving, and a campaign feels like action.

    Sometimes our answer is: not yet. Not because the campaign is a bad idea, but because the enquiries it produces may have nowhere to land. No owner for a new enquiry. No record of what was said, to whom and when. No way to tell afterwards whether the spend worked.

    Marketing amplifies what already exists. It does not substitute for it.

    Budget directed into an incomplete system produces enquiries a school cannot convert. A family fills in a form on a Friday evening and hears nothing until Tuesday. A LINE message is answered by whoever happens to see it, and never recorded. A family tours the campus, leaves impressed, and is never followed up. None of this shows up in the campaign report.

    Then the campaign takes the blame for a problem that was never in the campaign. The school concludes that "digital doesn't work for us", the budget is cut, and the real gap stays exactly where it was.

    The four foundations

    What has to be working before the first baht is spent.

    Each foundation is simple to describe and easy to overestimate. For each one: what "working" looks like, the warning signs, and what it costs when it is missing.

    01

    A website that can be found, and that makes enquiring easy

    When it works

    • The school appears when parents search its name, area and curriculum
    • A clear enquiry route on every key page
    • Fees, admissions steps and contact details easy to find
    • Fast and readable on a phone

    Warning signs

    • The enquiry form is buried or broken
    • Admissions information is out of date
    • Paid ads send families to the home page
    • Nobody knows how many enquiries the site produces

    What it costs

    Paid traffic arrives and leaves. The school pays for the click and loses the family before they ever make contact.

    02

    A CRM where every enquiry is captured, owned and followed

    When it works

    • Every enquiry, from any channel, becomes one record
    • Each record has a named owner and a next step
    • The source of every enquiry is recorded
    • History survives when staff change

    Warning signs

    • Enquiries live in inboxes, LINE chats and spreadsheets
    • The same family appears three times, or not at all
    • "Where did this family hear about us?" has no answer
    • A departing officer takes the pipeline with them

    What it costs

    Families are lost one at a time, invisibly and without record, and nobody can say which channel produced the students who enrolled.

    03

    A documented admissions process with named owners and a response standard

    When it works

    • Defined stages from enquiry to enrolment
    • A named owner at each stage
    • An agreed response time, for example the same working day
    • Every tour and assessment followed up on schedule

    Warning signs

    • Response time depends on who is in the office
    • Weekend and evening enquiries wait until Monday
    • Follow-up after a visit is ad hoc
    • The process exists only in one person's head

    What it costs

    Interest cools while the family waits, and a competitor who answers first gets the visit. This is the stage where many schools lose families.

    04

    A feedback loop from the families who visited, enrolled or said no

    When it works

    • Families who decline are asked why, in a structured way
    • New families are asked why they chose the school
    • Leavers are interviewed before they go
    • Findings change messaging and process each term

    Warning signs

    • Loss reasons are guesses ("it was the fees")
    • Nobody contacts families who went elsewhere
    • Withdrawals are discovered at re-enrolment time
    • Campaign messages are written from assumptions

    What it costs

    The same families are lost for the same reasons every year, and every campaign starts from assumptions rather than evidence.

    Self-check · 5 minutes

    Twelve questions. Answer for your school as it is today.

    Be strict: "mostly" counts as no. Your answers stay in your browser and are not sent anywhere.

    01 · Website

    If a parent searches your school's area and curriculum, does your school appear on the first page?

    Can a parent find a clear way to enquire within one click of any key page?

    Do you know how many enquiries your website produced last month?

    02 · CRM

    Is every enquiry, including LINE, phone and walk-ins, recorded in one system?

    Does every open enquiry have a named owner and a next step?

    Can you say which source produced each of last term's new enrolments?

    03 · Admissions process

    Is there a written response standard for new enquiries, and is it measured?

    Are enquiries that arrive in the evening or at the weekend answered before the next working day ends?

    Is every family that tours the school followed up on a set schedule?

    04 · Feedback loop

    Do you ask families who decline an offer why they chose elsewhere?

    Do you know the top three reasons new families chose your school this year?

    Did anything in your marketing or admissions change last term because of what families told you?

    0 / 12

    Answer the questions above to see where you stand.

    Each "no" marks a gap that a campaign would expose rather than fix.

    How we work

    Audit first. Foundations next. Campaigns last.

    FIRST

    Establish the baseline

    A 30-day audit of the website, CRM, admissions process and feedback, with enrolment and enquiry records reconciled against source systems.

    THEN

    Fix what the audit finds

    Named owners, response standards, one record per family and a working feedback loop, built into the systems the school already uses.

    ONLY THEN

    Invest in campaigns

    Spend goes where enquiries can be answered, recorded and converted, and every baht can be traced to the enrolments it produced.

    This is why we don't recommend campaign spend until those foundations are verified. It is also why a school's first conversation with us costs nothing and requires no system access. See the programme structure →

    Marketing amplifies what already exists. Make sure what exists is worth amplifying.

    Arrange a 20-minute conversationTake the self-check

    More insights for school leaders →

    How we work

    Research that turns into decisions, and keeps being updated.

    Two parts of our work are often less visible than the audit: a weekly watch on the market around a school, and the way an engagement actually runs week to week. Both are set out below.

    Weekly market intelligence An illustrative engagement
    01 · Weekly market & competitor intelligence

    What changes around your school, checked every week.

    AI agents scan public sources for relevant changes each week. The Ionia team then verifies what they find, interprets it and decides what matters for your school. The scope and duration are agreed with each school. They are not automatically included in every phase.

    Competitors

    New programmes and languages, published fees, open days, visible campaigns, new campuses and changes in positioning.

    Market

    Investment, business and local developments, new schools, and other signals that may affect demand.

    Relocation

    Relocation companies, initiatives for expatriate families, and possible partnerships with employers and professional networks.

    What the school receives

    A short weekly briefing. Each item has its source and date, what it might mean for the school, and suggested actions in order of priority. Anything that doesn't matter is left out.

    What it needs from the school

    Nothing confidential to start. The briefing can begin with public sources only, without student data or CRM access. It covers what is publicly visible. It is not complete or real-time monitoring, and it does not use confidential information.

    Weekly briefing · sample Illustrative, not real data
    Competitor
    School A lists Japanese and Spanish as new after-school options for Years 3–6. Source: School A website, programmes page · checked this week

    Possible implication: this may reflect demand our own families have raised. It is not yet evidence of it.
    Suggested action (medium priority): check whether the offer is actually new, then look at what our families have asked for about languages in the last two terms.

    Relocation
    Relocation firm B starts monthly orientation evenings for newly arrived families. Source: firm B events page · published this week

    Suggested action (high priority): ask about a school information slot or a campus visit for their next group.

    Market
    A regional employer announces an expanded office in the city. Source: company press release · dated last week

    Suggested action (low priority, monitor): no timeline has been announced for staff moves. Revisit if hiring or relocation details are published.

    From signal to strategy

    We don't just collect news. We test it against what families need.

    We use market changes to ask better questions, test assumptions and gradually update our understanding of the school's families. A competitor's move alone never proves that families' preferences have changed.

    1. 1Market signal
    2. 2Verification
    3. 3Compared with family needs
    4. 4Personas updated, if justified
    5. 5Proposed action
    6. 6Results checked
    Family profile

    What an individual family shares with the school through its own relationship with it. It is held by the school, with consent.

    Parent persona

    A summary of recurring needs, motivations and choice criteria. It is built from research, interviews, feedback and aggregated data. It describes a pattern, not a person.

    A hypothetical example: a competitor adds Japanese and Spanish

    Verify. Is the offer actually new, or newly advertised? Which ages does it cover? Is it curriculum, after-school or holiday provision? What does it include?

    Compare. Have our own families asked about these languages? Look at enquiry notes, visit feedback, parent interviews and the reasons families gave for choosing another school.

    Decide. The answer might be:

    • communicating an offer the school already has more clearly;
    • testing demand through interviews first;
    • considering a new service;
    • or doing nothing, if our families aren't asking for it.

    It never means copying the competitor automatically.

    A hypothetical scenario. No real school is described.

    Illustrative example — not a client case study. 02 · How an Ionia engagement works

    One imaginary school, from first conversation to regular review.

    The example is a fictional mid-sized international school. Its enquiries are rising, but fewer families book a visit than a year ago. The stages follow our published programme. Each one ends with a decision, and the school is under no obligation to continue.

    01

    First conversation

    20 minutes · no cost

    We discuss objectives and priorities: where visits are falling, which year groups matter most, and what has already been tried. No system access is needed.

    Details for this stage
    What Ionia does
    Listens, asks questions, and says honestly whether an audit would be useful.
    School's part
    One conversation with the person who owns enrolment.
    Information needed
    Only what the school chooses to tell us. No documents.
    School receives
    If it is useful, a written audit scope and fee, under NDA.
    Decision
    Whether to go ahead with the audit.
    02

    Initial audit

    Days 1–30

    We review the website, CRM and admissions process, check the agreed data, and produce a report with priorities. For the example school, the likely question is what happens between an enquiry and a visit.

    Details for this stage
    What Ionia does
    Reviews the website and enquiry journey, looks at how enquiries are handled in the CRM, maps the admissions process, and reconciles the agreed figures.
    School's part
    A named contact, short interviews with admissions and marketing staff, and timely answers.
    Information needed
    Often aggregated figures, anonymised samples or a screen-shared walk-through are enough to start. Deeper access, such as a CRM export, is requested only with a stated reason and agreed in advance.
    School receives
    A verified baseline, a funnel diagnosis, 5–10 prioritised actions and a leadership briefing.
    Decision
    Which actions to take now, and whether to continue to research and strategy.
    03

    Research and personas

    After the audit · part of the 60–90-day phase

    We analyse the school's families and its market. We start with working hypotheses, then test them against interviews, feedback and data as the evidence comes in.

    Details for this stage
    What Ionia does
    Market and competitor research, parent interviews, and analysis of aggregated enquiry patterns. Draft personas are labelled as hypotheses until the evidence supports them.
    School's part
    Help inviting parents to interviews, and feedback on the draft findings.
    Information needed
    Aggregated enquiry and visit data, plus consented interviews.
    School receives
    Sized audience segments and four to six documented parent personas, showing which parts are verified and which are still assumptions.
    Decision
    Which segments and year groups to prioritise.
    04

    Strategy and improvements

    Within the same phase · practical fixes start earlier

    We turn the research into actions, each with an owner and a way of measuring progress. Practical fixes found by the audit, such as reply standards or visit reminders, start within the first 60 days.

    Details for this stage
    What Ionia does
    Writes the message matrix, campaign concepts and a stage-by-stage playbook from enquiry to enrolment.
    School's part
    Assigns owners, implements agreed changes, and records outcomes consistently.
    Information needed
    Progress against the agreed measures, such as reply times and visit bookings.
    School receives
    A written strategy and playbook, with responsibilities and success measures.
    Decision
    What to implement first, and whether to continue to later phases, such as automation, which are separate decisions.
    05

    Monitoring and review

    Scope and duration agreed separately

    Regular briefings, including the weekly market intelligence above, and updates to the recommendations when new evidence changes the picture. The strategy is revised over time rather than frozen.

    Details for this stage
    What Ionia does
    Sends weekly briefings, holds a periodic review of results, and updates personas and recommendations when there is evidence to justify it.
    School's part
    Attends the reviews and shares agreed progress figures.
    Information needed
    Public sources, plus the agreed aggregated figures.
    School receives
    Briefings, review notes and updated priorities.
    Decision
    At each review: continue, adjust or stop.

    What we commit to, and what we don't

    1. We deliver the work: analysis, reports, priorities and recommendations, on the agreed schedule.
    2. Timings depend on the school: on data being available, on agreed access, and on the school's collaboration.
    3. We do not guarantee commercial results such as new enrolments. Those depend on many factors outside our control.

    No prices, results, testimonials or client data are shown. The example school is fictional.

    Start with a conversation, not a document request.

    The first step is a short conversation about a programme for your school. We won't ask for confidential documents at this stage.

    Discuss a programme for your school
    Contact

    Arrange a 20-minute conversation.

    The first conversation is free, with no commitment and no system access required. We would welcome a short discussion about your enrolment objectives, and can share what we are observing across the international-school sector.

    Direct contact

    ContactRiccardo Cardano
    Founder & CEO
    CompaniesIonia Academy
    Robotixar Academy
    RegionsBangkok · Eastern Seaboard · Chiang Mai

    If this is not your area, we would be grateful if you could pass this to your Principal or the person responsible for Admissions and School Development.

    Arrange a 20-minute conversation

    What happens after you send this

    1. Within one working day, Riccardo replies personally to arrange a 20-minute call.
    2. On the call, we discuss your enrolment targets and challenges. No data or system access is needed.
    3. If it is useful, we propose the 30-day audit under NDA, with a clear scope and fee before anything starts.

    The conversation is free. The audit is agreed in writing before it starts, with no obligation to continue after it.

    Thank you — your enquiry has been sent. We will reply within one working day.
    Something went wrong. Please email riccardo@ioniaacademy.com directly.

    Your details are used only to reply to you and are never shared. Handled in line with Thailand's PDPA.

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    What happens next
    STEP 1 · FREE

    A 20-minute conversation

    Your enrolment objectives, targets and current challenges. No cost, no data and no system access needed.

    STEP 2

    An agreed scope and fee

    If it is useful, we propose the 30-day audit in writing, with a clear scope and fee. Under NDA.

    STEP 3 · PAID

    The 30-day audit

    A verified baseline, funnel diagnosis, priority actions and leadership briefing. No obligation to continue.